Lady Asti

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Lady Asti 2014

China’s FIRST Italian singing contest in China “我爱K歌－圆梦意大利”.

On the 12th July 2013 in Shanghai, China the LadyASTI campaign was first launched. LadyASTI introduces the fantASTIc sweet sparkling wine from ASTI DOCG, Italy, made from the Moscato grape. With the cooperation of ASTI DOCG the LadyASTI campaign was born to introduce the sweet sparkling wine to the new generation of Chinese females.

Since July 2013 the camping has been buzzing all over Shanghai, from exclusive VIP parties to the most prestige nightclubs such as Bar Rouge and M1NT LadyASTI have definitively made its mark in the market. (Video of Asti parties)

Please email us on info@insiderchina.com for further details about LadyASTI

Followed by the campaign launch and the positioning parties the main concept of the campaign is China’s FIRST Italian singing contest in China “我爱K歌－圆梦意大利”. In December 2013 the first LadyASTI queen was crowned, Rebekah LEE. She became the Brands AMBASSADOR as well received a cash rewards of 88,000 RMB, trip to Italy and exposure to International media.

In 2014 the contest will come back BIGGER, BETTER, BRIGHTER and WITH MORE LADY ASTI.

PLEASE SEE MORE UNDER KTV CONTEST

LadyASTI Logo

The “V” around LadyASTI represents the shield from the original Asti DOCG logo from 1932. On this logo there is a saint riding a horse holding the city in one hand and the shield to help protect it in the other. The shield therefore relates back to the newly designed LadyASTI logo, which is also the first of its kind. The shield protects the queen and watches over her. The crown symbolizes the queen and the bubbles the sweet sparkling wine.

Who is Lady Asti?

LadyASTI is the Queen of the Italian sweet sparkling wine. She has a shining personality who matches her glamorous lifestyle. She is elegant and at the same she has a bubbly persona. When she walks into a room heads are turned. This is LadyASTI, the lady that represents the spirit of the ASTI sweet sparkling wine and the brand here in China.

Do you think you have what it takes?

APPLY HERE FOR A CHANCE TO ATTEND BLIND AUDITIONS 2014

Mauris sit amet tortor.

LadyASTI Brand Ambassador 2014

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LadyASTI

Brand Ambassador 2013

(click to enlarge)

KTV Contest

How to Enter

Every Lady between the ages of 18 - 35 years are welcome to apply for a chance to be crowed our Lady Asti.

Please pre-register (Click here), and follow the instructions provided. You will shortly receive a reply in regards to your application. If your application is successful, you will get a confirmation number and time and location for your blind audition. BEST OF LUCK!

For those who do not apply online it works on a first come first basis. We cannot guarantee you will have a chance to sing in front of the judges, unless you are pre-registered, so please make it easier for yourself and click here to apply.

OUR CROWNED LADY ASTI:

- 88,000 RMB cash reward

- Face of Lady 2013

- Next years main Judge

- Two week trip to Italy and

exposure to international media

Mr. Henry Mak

Choreographer singer/actor

Mr. Harry Hui

Co - Founder and Managing Director of ClearVue

Ms. Wudan

Miss Bikini and Brand Model

Mr Angelo Morano

Representative of Asti DOCG China M.D. of Insider International Ltd

Exclusive Video Media Partner

At the blind audition the applicants will be scored from 1- 10 by the guest judges, who are anything from signing coaches to choreographers or representatives from ASTI DOCG. The contestants with the best scoring from each blind audition will be invited to come to a semi-final where the 12 finalists will be picked to fight for the LadyASTI 2014 crown.